Using billboards is a traditional marketing tool for advertisement and marketing, but you cannot ignore it’s significant even now. When the billboards are installed in an area with traffic, people get the opportunity to look at the board and engage with the advertisement while sitting idly. The billboards are wide, and we can customize them according to our convenience. Still, when designing billboards, there are some mistakes that people make. So here we are enlisting some mistakes which you should avoid when designing your billboard.
1. Including Too Much Information
When you are designing the billboard, the main aim is to make people focus on that one thing in the advertisement. Billboards appear to be attractive when they have void spaces in it, and only some part of the space is used to attract the audience on that one product or service. When you fill the board with too much information about the product or service, they may lose interest. As people are driving on the road and moving at speed, they won’t be able to grab everything. So always remember to make your billboard with minimal design.
2. Making Graphics Errors
The billboard that you will make should look attractive. If you use the wrong element types of fonts and colour, then the design can go pretty wrong. You need to make a design that considers all the elements and make a cohesive design. Choose a type of colour that provides the proper contrast to write on it. Fancy fonts should be avoided because the cursive and thin font would be difficult for the readers to read as they will witness the board only for seconds while driving. Instead, use bold and large fonts with the proper amount of space.
3. Not Using Creative Designs
The biggest thing that people neglect when designing billboards is not utilizing their creativity. The billboards are highly creative if a person uses it in the right way. The unique billboard stands out, and people are easily attracted. That is why we suggest you hire professionals who are experienced in design. They will be able to use the creative aspect to the fullest.
4. Missing Call to Action
Your business will be benefited when people do not just engage with the billboard, but when they are prompted to take some action. They should be able to reach your business, and that is possible through a call to action. Derive what you want the audience to do after viewing your ad. Do you want them to make a call, follow on social media, email you or visit your store. So always include a call to action section in the billboard.
Always when you are designing a billboard for your business or company, stay aware of excluding these mistakes. It will help you to get the best output from your billboard advertisement. You can contact us and opt for the best printing services.
In today's world, where brands prefer digital marketing tactics to promote their businesses and make profits, traditional marketing is taking a backseat. But some outdoor marketing strategies are still unbeatable and highly advantageous. One such type is A-frame signs. A-frame signs or sandwich signs are easy to design, portable, and highly customizable. You can expect them to create your brand's identity, make an announcement, and increase your business or footfall in your store. But all this is possible only if you design perfect A-frame signs. And here are some tips for designing successful signs for your business.
1. Decide the Type
The first thing you must consider is to decide the type of A-frame sign you want for your business. The most common types of A-frame signs include two-sided signs and one-sided signs. Depending on where you will place the sign, you can decide whether you want a single-sided sign or a two-sided one. If you plan to place it outside your store or location of the business, then you can opt for a two-sided one for better exposure.
2. Pick the Right Colour
The choice of colour plays a huge part in a well-designed A-frame sign. Pick colours that match the essence of your brand. Pick your brand colours for all the textual and graphical content for the signs. This way, people will associate with your brand in a better way. If you don't have specific brand colours, pick modern and trendy colours that people will prefer looking at.
3. Choose Readable Font and Size
No matter how beautiful the A-frame sign is, if the text is not readable, your efforts will go in vain. Therefore, pick an easy-to-read font, even from a considerable distance. Choose fonts like Arial, Calibri, or Comic Sans as they are the most readable ones.
Just like the font, you must give importance to font size too. Remember, the larger the letter, the easier it is to read. So put up the readable font size and not too big. For instance, lettering with 10 inches of height may have the best impact at 100 feet distance.
4. Don't Forget the Logo
Your brand's logo is your identity. In any case, never miss out on putting your brand's logo on your A-frame signs. Even if you are trying to be minimalistic with limited text on the signs, put the logo somewhere on the signs. This will help people to associate the sign with your brand if they already know about your company. If not, the logo will create awareness and build an identity for your brand that will be difficult to forget or overlook.
No matter what type or kind of A-frame sign you want for your business, you can contact us. We will design, manufacture, and place the best-suited sign for your business.
Many shop owners use window graphics nowadays to promote their business. It is a cost-effective and efficient way for promotions. Businesses nowadays, don’t keep their store windows same old dull looking, but rather the windows are used for promoting their business. Window graphics will attract potential customers. For the promotion to be right, the design needs to be perfect. So some mistakes must be avoided with window graphics designing.
Fonts are the imperative part of your window graphics. The font will be used to give information about your advertising. And the font should be readable. The audience should not get confused, and they should understand what is written. So mostly you should use classic fonts for the graphics, no matter what your business is.
Using the wrong colour scheme for the article can make it look unattractive. You should test the colour with the font when making the design. Check the colour that gives depth to the design and font. For the sake of creativity don’t use more than required colour shades. Limit the shades and choose the right colour combination to make your window graphics look attractive.
Too Much Information
Do not fill your window graphics with all the information. You would be thinking that putting everything in the sign is worth your money, but that’s not true. Adding too much information like fonts plus unrequired images will only make it look like a mess. The window graphic will appear unattractive with so much filled in. Focus only on important information.
The size of the window should be measured before the manufacturing of window graphics. The final output of the window graphics should not appear small or big on the window. Without measuring the proper size, you may use a smaller font size that does not attract the audience. If the final product differs in size then it won’t give you the satisfaction of your advertisement.
Utilization of White Space
Keep some white space; don’t fill the whole sign with design. Leaving some space will make the window graphics appear attractive. Don’t fill the whole room with fonts and images. It will again look cluttered or messy. The text may hideout the visual components of the graphic that you want the people to see. So, the white space is essential as you can use it to focus on the main component you want the people to see. It creates more impact when you not use the whole room and utilize the white space appropriately.
Whenever you are planning to make window graphics for your business, consider these tips. If you are looking forward to making the window graphics for your business, then you can contact us. We have the experts who can deliver the perfect window graphics for your business.
Marketing is one of the significant factors influencing the success of a business. Everybody, whether a small startup or a big corporation, wishes to promote their brand to acquire new clients. And banners have always been the most common and cost-effective way for marketing and promotional purposes. According to a survey, every dollar spent on out-of-home ads generates $5.97 in sales. But, there are several types of banners available, and choosing the best option can be highly advantageous for your businesses.
Every type of banner out there has certain benefits over the other in context to the surroundings and events where they are used. Hence, you must know about the most common types of banners available so that you can select the one that is best-suited for their advertising strategy.
1. Retractable Banners
Retractable banners are also sometimes referred to as roll-up banners. One of the several reasons for their popularity is that they are very easy to set up and retract. The retractable ability of these banners makes it easy to carry them during transport. Retractable banners can come in several dimensions, but the most standard size is 850mm x 2000mm.
2. Pole Banners
Pole banners are held adjacent to street lights or any poles with the help of arm bracket hardware. And these banners are made of a strong and durable fabric that can withstand extreme environmental conditions as they are held high on the poles directly facing the sunlight and wind. Pole banners can generate a huge number of leads for your business as they are placed at or above eye level, and are easily visible from a long distance.
3. Banner Rolls
If your business participates in seasonal and sporting events, then banner rolls are the ideal solution for you. These rolls can feature alternative graphics, texts, and logos of your choice. Banner rolls come in customized dimensions. Hence, these banners allow you to advertise and brand your products seamlessly.
4. Step and Repeat Banners
Step and repeat banner is the best option for event photography. These types of banners are the most standard fixtures visible at almost every red carpet and fashion event. They have repeating patterns printed on them; thus, it becomes hard for the audiences to get through without noticing them. The brands and logos displayed on step and repeat are visible in photographs taken by individuals at the event. Hence, it helps to spread business publicity even after the event ends.
Although not rocket science, creating, printing, and setting up banners can be a challenging task. But it should not be hard for you, and it isn’t as we are here to handle all the hard work for you. You can contact us for an end-to-end banner advertising solution.
In this competitive market of advertising and branding, every business has an urge to be unique and make their business stand out. Some go all the way to advertising on huge billboards as a way of promotion, while some opt for budget options like pylon signs. For people who choose pylon signs as their marketing strategy, benefit largely due to its outstanding features. So, why do you think businesses use these signages? To not go unnoticed and appeal to passersby to come to visit them! Pylon signs are the long-standing signage structures that help businesses not miss out on potential customers. While the above reasons are convincing enough, we’ll list down a few more elaborated benefits to help you choose better.
Pylon signs are incredibly cost-effective. A pylon sign can be made to accommodate multiple businesses on a single pylon signboard in case of commercial complexes or malls. It can also be individually structured in case of an independent business. Some pylon signs also let one occupy both sides of the signage. Pylon signs are a highly budgeted way of advertising as compared to billboards on roadsides.
As mentioned above, pylon signs are heightened long-standing structures; thus, they are visible from long distances. Also, to make them much more visible at night, the signages are illuminated from within the signage boxes. These illuminated pylon signs attract more amount of customers without them being unable to locate your store.
Irrespective of an individual or multiple businesses, some businesses also style their font differently while adding different lights to make their name stand out. Stores, style or customize their pylon signs in such a way that their font, colour, and backlight appeals to the passersby.
Effective O-O-H Advertising
While billboards are also a great way of advertising and branding your businesses, they are too expensive. When the expense is the concern, a pylon sign is your go-to option for effective OOH advertising. Pylon signs are an advantage for a business since it is not only noticed by passersby but also by drivers from a great distance.
Pylon signs are one of the most creative ways to advertise your brand and shed some light if people are unaware of your existence. They are a great source of branding, especially in winters, due to the ability to illuminate through the fog! The best examples of pylon signs are ‘Golden Arches of McDonald’s’ that you find outside almost every McDonald’s outlet. Other examples include pylon signs outside the gas station, which also stands illuminated on a poorly lit street. If you need any personalized pylon signs done, we suggest you can entirely rely on Signsprint .
If there is any timeless method of marketing business, then it is outdoor marketing. Outdoor signs have been in trend for several decades now. The only thing that changes, rather becomes better is their types. Today, outdoor signs is an umbrella term for numerous options available to the business. Let us look at the most popular and widely used ones.
You are already familiar with these big-sized hoardings you see on the roads and highways. Billboards are now becoming better, and you'll see a lot of catchy designs and trends on them. Interactive billboards, LED boards, 3D signs, are just some of the interesting and awesome types that several businesses are experimenting with today.
2. Pylon Signs
You must have seen these signs that feature several businesses and brands on them. These live-sized signs located outside malls, shopping centres, or near highways are known as pylon signs. One of the biggest benefits of pylon signs is that you share the space with various other businesses, which saves you a lot of money.
3. Pole Signs
Similar to pylon signs, pole signs also stand tall along highways and major shopping areas. But unlike pylon signs, pole signs are installed on a single tall pole. Commonly, the logo or a peculiar brant identity of the brand is fixed on the pole that is visible from a long distance. Pole signs help people to locate your point of business from far away.
4. A-frame Signs
A-frame or sandwich signs are called so because they consist of two boards connected in the form of the alphabet "A." These signs can either be one-sided or two-sided, depending on what you wish to market, the location you place it at, and your budget. A-frame signs can be used as indoor or outdoor signs depending on your requirements. These signs are highly customizable and portable, which makes them more cost-efficient compared to other signs.
5. Wall and Window Graphics
These are nothing but stickers or decals that are put up on the inner or outer surface of stores and offices and on glass windows. These graphics are highly customizable, which means you can expect complete personalization with decals and stickers. You have the liberty to choose from various sticker and decal materials available. Depending on which material and type of graphics you choose, the cost may vary.
There are so many other outdoor signs to consider. You can stay tuned with us, and we will talk about other outdoor as well as indoor signs in the coming time. And if you are looking for a company to turn your signage imagination and plans to reality, we are right here for you. Get in touch with us, and we will help you design, manufacture, and install outdoor signs of all types.