In this competitive market of advertising and branding, every business has an urge to be unique and make their business stand out. Some go all the way to advertising on huge billboards as a way of promotion, while some opt for budget options like pylon signs. For people who choose pylon signs as their marketing strategy, benefit largely due to its outstanding features. So, why do you think businesses use these signages? To not go unnoticed and appeal to passersby to come to visit them! Pylon signs are the long-standing signage structures that help businesses not miss out on potential customers. While the above reasons are convincing enough, we’ll list down a few more elaborated benefits to help you choose better.
Pylon signs are incredibly cost-effective. A pylon sign can be made to accommodate multiple businesses on a single pylon signboard in case of commercial complexes or malls. It can also be individually structured in case of an independent business. Some pylon signs also let one occupy both sides of the signage. Pylon signs are a highly budgeted way of advertising as compared to billboards on roadsides.
As mentioned above, pylon signs are heightened long-standing structures; thus, they are visible from long distances. Also, to make them much more visible at night, the signages are illuminated from within the signage boxes. These illuminated pylon signs attract more amount of customers without them being unable to locate your store.
Irrespective of an individual or multiple businesses, some businesses also style their font differently while adding different lights to make their name stand out. Stores, style or customize their pylon signs in such a way that their font, colour, and backlight appeals to the passersby.
Effective O-O-H Advertising
While billboards are also a great way of advertising and branding your businesses, they are too expensive. When the expense is the concern, a pylon sign is your go-to option for effective OOH advertising. Pylon signs are an advantage for a business since it is not only noticed by passersby but also by drivers from a great distance.
Pylon signs are one of the most creative ways to advertise your brand and shed some light if people are unaware of your existence. They are a great source of branding, especially in winters, due to the ability to illuminate through the fog! The best examples of pylon signs are ‘Golden Arches of McDonald’s’ that you find outside almost every McDonald’s outlet. Other examples include pylon signs outside the gas station, which also stands illuminated on a poorly lit street. If you need any personalized pylon signs done, we suggest you can entirely rely on Signsprint .