In today's world, where brands prefer digital marketing tactics to promote their businesses and make profits, traditional marketing is taking a backseat. But some outdoor marketing strategies are still unbeatable and highly advantageous. One such type is A-frame signs. A-frame signs or sandwich signs are easy to design, portable, and highly customizable. You can expect them to create your brand's identity, make an announcement, and increase your business or footfall in your store. But all this is possible only if you design perfect A-frame signs. And here are some tips for designing successful signs for your business.
1. Decide the Type
The first thing you must consider is to decide the type of A-frame sign you want for your business. The most common types of A-frame signs include two-sided signs and one-sided signs. Depending on where you will place the sign, you can decide whether you want a single-sided sign or a two-sided one. If you plan to place it outside your store or location of the business, then you can opt for a two-sided one for better exposure.
2. Pick the Right Colour
The choice of colour plays a huge part in a well-designed A-frame sign. Pick colours that match the essence of your brand. Pick your brand colours for all the textual and graphical content for the signs. This way, people will associate with your brand in a better way. If you don't have specific brand colours, pick modern and trendy colours that people will prefer looking at.
3. Choose Readable Font and Size
No matter how beautiful the A-frame sign is, if the text is not readable, your efforts will go in vain. Therefore, pick an easy-to-read font, even from a considerable distance. Choose fonts like Arial, Calibri, or Comic Sans as they are the most readable ones.
Just like the font, you must give importance to font size too. Remember, the larger the letter, the easier it is to read. So put up the readable font size and not too big. For instance, lettering with 10 inches of height may have the best impact at 100 feet distance.
4. Don't Forget the Logo
Your brand's logo is your identity. In any case, never miss out on putting your brand's logo on your A-frame signs. Even if you are trying to be minimalistic with limited text on the signs, put the logo somewhere on the signs. This will help people to associate the sign with your brand if they already know about your company. If not, the logo will create awareness and build an identity for your brand that will be difficult to forget or overlook.
No matter what type or kind of A-frame sign you want for your business, you can contact us. We will design, manufacture, and place the best-suited sign for your business.